Vellore, Salem, Tiruppur, Tirunelveli gets ultrafast Airtel 5G Plus services in addition to Chennai, Coimbatore, Hosur, Madurai, Trichy Bharti Airtel (“Airtel”), India’s leading telecommunications services provider, today announced the launch of its ultra-fast 5G services in 125 cities.  Airtel 5G Plus service is now available to customers in over 265 cities in the country. Airtel 5G Plus has three compelling advantages for customers. First, it runs on a technology that has the widest acceptance in the world with the most developed ecosystem. This ensures that all 5G smartphones in India seamlessly work on the Airtel network. Second, the company promises to deliver the best experience – between 20 to 30 times higher speeds than today coupled with brilliant voice experience and super-fast call connect. Finally, Airtel 5G Plus network will also be kinder to the environment with its special power reduction solution. Powered by the reliable Airtel network infrastructure, Airtel 5G Plus will provide superfast access to High-Definition video streaming, gaming, multiple chatting, instant uploading of photos et all. Commenting on the launch, Randeep Sekhon, CTO, Bharti Airtel said, “5G has revolutionized the world of internet, ushering new era of connectivity and communications that will prove to be a game-changer for the country. At Airtel, we remain committed to delivering the highest quality of network and service to our customers as we roll-out 125 more cities today. Airtel was the first in the country to offer 5G services in October 2022, and today’s mega launch is our promise to connect every Airtel customer in the country with ultra-fast Airtel 5G Plus. Our 5G rollout is on track to cover all towns and key rural areas by March 2024.” Airtel 5G Plus service availability will continue to rapidly expand – including service in all towns and villages in the country soon – as the company is working towards offering nationwide coverage. Airtel is now offering its 5G services in every major city from the upper northern city of Jammu to the southern tip of Kanyakumari. In the last one year, Airtel has demonstrated the power of 5G with a host of powerful use cases that will change the way customers lead their lives and do business. From India’s first live 5G network in Hyderabad to India's first private 5G network at the BOSCH facility in Bengaluru to partnering with Mahindra & Mahindra to make its Chakan manufacturing facility, India’s first 5G enabled auto manufacturing unit, Airtel has been at the forefront of 5G innovation. About Bharti Airtel Limited Headquartered in India, Airtel is a global communications solutions provider with over 500 Mn customers in 17 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high speed 4G/5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, Ad Tech and CPaaS (Airtel IQ). For more details visit www.airtel.com

In commemoration of International Women’s Day, the hospital conducts free eye checkup for women till March 31, 2023, across all its branches in Bengaluru. For registration, contact 080-48193435 In celebration of International Women’s Day, Dr. Agarwals Eye Hospital, one of India’s largest networks of eye hospitals, is offering free eye checkups for women of all age groups across all its 11 branches in Bengaluru till 31st March 2023. This special initiative is aimed at raising awareness about the various eye diseases and disorders that women are at a higher risk of developing, such as ocular manifestations of autoimmune diseases, dry eye, low vision, thyroid eye diseases, and refractive errors. Dr. Archana S, Regional Head- Clinical Services, Dr. Agarwals Eye Hospital, stated that “Biological sex differences affect ocular structure, gene expression, and other functions of the eye that influence eye health. Hence, it is important for women to undergo regular eye checkups to detect any eye disease or disorder at an early stage.” Dr. Archana S also added, “About 80% of those affected by autoimmune issues are women. Eye inflammation is one of the many possible effects of autoimmune diseases such as lupus, psoriasis, Reiter’s syndrome, rheumatoid arthritis, and uveitis. Graves’ disease, an autoimmune disorder, which results in overproduction of the thyroid hormone affects more women than men. Thyroid eye diseases affect 16 in 100,000 women, while only 3 in the male population of equal size.” Dr. Agarwals Eye Hospital has made special arrangements for screening and diagnosing such eye diseases and disorders that women are more susceptible to. The hospital’s month-long awareness campaign aims to educate women about the risks of eye diseases that arise from factors exclusive to them, such as hormonal surges during pregnancy and menopause, and susceptibility to autoimmune diseases. Women can register for a free eye checkup by contacting 080-48193435. This is an excellent opportunity for women to take care of their eye health and receive expert advice from experienced eye care professionals.

The recent catastrophic disaster in Turkey has left tens of thousands of people dead and thousands more injured. While the rescue phase is complete, the recovery and rehabilitation phase is just beginning. Many hospitals have been demolished and are not functional, and doctors, nurses, and staff have been stretched thin. To support the country during this critical time, Apollo Hospitals and LifeSigns have partnered to donate 1000 remote patient monitoring patches. These patches can be used in settings where patients need close vital signs monitoring, including cardiac rhythm. They allow doctors to reliably monitor a patient’s heart rate, ECG rhythm, respiratory rate, temperature, and position, and can also be used to connect to oxygen saturation monitoring devices. This will free up critical care beds for the sickest patients, and those who need care outside of hospitals or in the field can use the patches. Timely monitoring of vital signs is essential to avoid further loss of life, especially when patients may not have access to their usual care and medications, and are dealing with immense stress from their losses. Dr Sai Praveen Haranath from Apollo Hospitals stated, “Apollo Hospitals stands ready to assist Turkey in this hour of need to help with medical assistance and guidance from our entire critical care and sub-specialist teams, who can help with monitoring these patients.” The Founder & Director of Life signs, Mr Hari Subramaniam, who donated the patches, understands the critical need for such a device, stating, “As a company, we have always believed that vital signs need to be monitored anywhere, anytime, and our devices allow doctors to make important decisions for their patients to prevent harm and encourage healing.” The Turkish Medical Association Central Council General Secretary Prof. Vedat Bulut Said, “We are thankful for humanitarian health aid and the solidarity of Apollo Hospital Group on behalf of the Turkish Medical Association. All efforts to help the earthquake victims are invaluable. Adana Medical Chamber is now the logistic centre in the disaster zone, and all medical supplies are distributed from Adana to other cities. In particular, four cities were damaged badly, and even the buildings of medical chambers collapsed in these cities.” Dr Selahattin Menteş, Radiation Oncology Specialist, and President of Adana Medical Chamber said “We thank you for the international solidarity shown in the earthquake that affected a total of 11 provinces, including 15 million people.” This whole endeavour was made possible through an international network of volunteers spanning many countries and required extreme coordination and cooperation from busy doctors in Turkey who were already dealing with multiple issues related to the crisis. We are hopeful that this donation of devices and expertise will help build a medical bridge between these two great countries and alleviate suffering. About Apollo Apollo revolutionized healthcare when Dr Prathap Reddy opened the first hospital in Chennai in 1983. Today Apollo is the world’s largest vertically integrated healthcare platform with over 10,000 beds across 71 hospitals, 5,000 pharmacies and over 200 clinics and diagnostic centers as well as 150 telemedicine centers. It is the world’s leading cardiac center with over 160,000 surgeries and the world’s largest private cancer care provider. Apollo continues to invest in research to bring the most cutting-edge technologies, equipment and treatment protocols to ensure patients have the best available care in the world. Our 100,000 employees are dedicated to bringing you the best care and leaving the world better than we found it. Media Contacts Apollo Hospitals | Saurabh Bose | saurabh_bose@apollohospitals.com Adfactors PR| Aamir S- 98333 89578 | aamir.sayed@adfactorspr.com Adfactors PR | Tanisha- 9082444762 | tanisha@adfactorspr.com

Tie up will enable the bank’s customers to choose from a wide range of Max Life’s individual, retail and group insurance products including protection, savings and retirement plans Max Life Insurance Company Ltd. (“Max Life” / “Company”) and Ujjivan Small Finance Bank have announced their partnership to offer holistic life insurance offerings to Ujjivan SFB’s customers. Through this partnership, Max Life and Ujjivan SFB will offer a range of savings, protection, retirement, and group life insurance plans to more than 73 lakh Ujjivan SFB customers. Established in 2017, Ujjivan SFB is among the leading small finance banks in the country with a strong footprint across India, committed to serve the unserved and underserved segments through financial and digital inclusion. The bank has a Pan-India presence with 606 branches in 254 districts, covering 25 states and Union Territories – as of January 31, 2023. With technology being a key enabler, Ujjivan SFB continues to expand its reach and enhance customer experience with a large digital coverage across internet banking, mobile application, tablet-based origination and phone banking among others. Prashant Tripathy, Managing Director and CEO, Max Life said, “Max Life is focused on forging key bank partnerships as a driver of sustainable growth. We welcome Ujjivan Small Finance Bank in our journey towards enabling more customers with financial inclusion & security through life insurance. With our customer-first approach, the most comprehensive suite of products combined with our digital tools and assets, we are confident of delivering a seamless customer experience. This partnership further strengthens the Bancassurance business at Max Life.”  Mr. Ittira Davis, MD & CEO, Ujjivan Small Finance Bank said, “We are delighted to announce our partnership with Max Life Insurance, a leading life insurance company in India. Through this partnership, we aim to increase the middle-class aspirants’ access to protection, savings, and retirement solutions through our national network, assisting them in securing their future. We believe that this partnership will enable us to bridge the gap on the demand side for insurance services, particularly in the rural and underbanked regions, to enable us further solidify our position as an industry leader in SFB space.” Max Life’s new product offerings include innovation in various consumer segments including homemaker, NRI and self-employed. The firm has leveraged digital & AI at scale enabling superior customer experience with frictionless on-boarding, managing risk and creating a digital enterprise. About Max Life Insurance (www.maxlifeinsurance.com) Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group. Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multi-channel distribution including agency and third-party distribution partners. Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per public disclosures and annual audited financials for FY2021-22, Max Life has achieved a gross written premium of INR 22,414 crore.  For more information, please visit the Company’s website at www.maxlifeinsurance.com  About Ujjivan Small Finance Bank (www.ujjivansfb.in) Ujjivan Small Finance Bank Limited is one of the leading small finance banks. Ujjivan Small Finance Bank began operations in February 2017 and currently serves 73 lakh+ customers through its 606 branches and 17000+ employees. The bank remains committed to serving un-served and under-served segments through financial and digital inclusion, as a mass-market bank. Ujjivan SFB is offers comprehensive banking solutions along with a personalised customer experience. The strengthened digital interfaces across regions and languages have empowered Ujjivan SFB customers to seek timely and easy access to finance at all times.

First time in Tamil Nadu, Neurosurgery team at Meenakshi Mission Hospital and Research Centre (MMHRC) performed a complex brain surgery called “Double-Barrel STA-MCA Bypass Surgery” to save a 50 years old woman with Complex Cerebral Aneurysm. The patient was brought with history of headache, aphasia, loss of vision in the right eye and weakness in the left side limbs. She was apparently normal 1 month back and symptoms progressed rapidly. Initially she was treated in her native place, then referred here for further management. MRI brain and Digital Subtraction Angiography was done which showed right Giant thrombosed supraclinoid aneurysm with acute infarct seen in right basal ganglia. Neurosurgical team and Neuroanesthetisa team had a complete discussion with family members regarding nature of the disease and line of management along with pros and cons of the surgical procedure. Patient underwent “Double-barrel Superficial Temporal Artery–Middle Cerebral Artery (STA–MCA) bypass surgery with parent vessel occlusion”. This complex surgical procedure took around 10 hours to complete. Post operative period was uneventful, the patient was discharged on 10th POD. Patient recovered completely after the surgery and resumed all normal activities. Commenting on the surgical procedure Dr.Venkatesan MS MCh, Consultant, Department of Neurosurgery who performed the surgery said, “Double-Barrel STA-MCA bypass surgery” is a challenging cerebral revascularization procedure and now considered as high flow bypass surgery. With the help of Microscope, intra op ICG and neuro monitoring we have successfully done the surgery and restored cerebral blood flow to the patient. It’s a proud moment for me started doing cerebral revascularization surgeries like Carotid endarterectomy and bypass surgery in MMHRC. Dr. SelvaMuthuKumaran MCh, Consultant and HOD, Department of Neurosurgery said, an important tool for cerebral revascularization is extra cranial-intracranial (EC-IC) or STA-MCA bypass, which is a surgical procedure to increase cerebral blood flow. This procedure involves connecting a branch of the external carotid artery to a branch of the internal carotid artery directly. This procedure has been used in the treatment of various cerebrovascular ischemic diseases. It is similar to cardiac bypass surgery where blocked heart arteries are bypassed.” Dr. Senthil Kumar MD., Consultant, Department of anesthesia added, Neuroanesthesia is very challenging as it requires continuous monitoring and maintain cerebral perfusion throughout the procedure. Dr B Kannan, Medical Administrator, MMHRC was also present at the press conference.

Authored by Dr. C N Patil, HOD and Lead Consultant – Medical Oncology & Haemato-Oncology, Aster CMI Hospital, Bangalore With the ongoing techade, scientific advancements in cancer treatment have grown by leaps and bounds leading to immense progress in medical science and research in treating cancer. Today, breakthrough methods like immunotherapy are being referred to as a “game-changer” and a “miracle in the making” in cancer treatment and has shown promising results in treating patients with advanced cancer. This method prompts our body’s immune system to specifically combat and target diseases like cancer. This therapy utilizes our body’s natural immune system to kill cancer cells. Also known as immuno-oncology, immunotherapy is a targeted treatment method that can be administered to patients in different forms such as medications, vaccinations, antibody treatments, cellular therapies, intravenously, orally and topically or through a catheter. This is an approved therapy to treat cancers like melanoma, lymphoma, and lung cancer and is also being tested in clinical trials for immune-based treatments for many other types of cancers. Compared to common cancer treatment methods such as surgery, radiation, and chemotherapy, immunotherapy is a fairly new method. Depending on the type of your cancer, your oncologist may use immunotherapy along with surgery, radiation, and chemotherapy or solely as a separate treatment if other methods have failed. This method is extremely advanced and doctors sometimes also use it as a first line of treatment. How does immunotherapy work? Our immune system plays a critical role in helping our body to ward off external and internal diseases and illnesses, however, it cannot detect the issues inside like cancer cells. This usually happens because the cancer cells lack the external markers which are used by our immune system to identify hostile bodies that are essentially ‘hiding’ from it. Furthermore, cancer cells also signal our immune system to not destroy them and in some cases, our immune system is too weak to identify and destroy these cells and may require external help. This is where immunotherapy becomes critical as it enhances our immune system’s ability to destroy the tumour cells, stops the growth of cancer cells and prevents them from travelling to the other parts of the body. What are the different types of immunotherapeutic options available? Today, various types of immunotherapeutic options are available and can be used to treat cancer. These include – Immune checkpoint inhibitors: These drugs help the immune system in recognizing and attacking cancer cells. Cancer vaccines: These expose our immune system to an antigen and trigger it to recognize and destroy that antigen or related materials and prevent the spread of cancer cells. For instance, HPV vaccine is used to prevent cervical, vaginal, vulvar or anal cancer in males and females. CAR T Cell Therapy: This therapy removes and alters our T Cells to improve their ability to combat cancer cells. Non-specific immunotherapies: These treatments boost our immune system and help in attacking cancer cells. What are the side effects of immunotherapy? The side effects of immunotherapy are very different from those in chemotherapy or radiation and are largely related to the stimulation of the immune system. These include – Rash Itching Fever Severe diarrhoea Thyroid dysfunction Liver dysfunction Breathing difficulty What are the advantages of Immunotherapy? A major advantage of immunotherapy is that it can train our immune system to remember cancer cells and creates an “immune memory” which results in long-lasting disease remissions that are maintained even after treatment is completed. Other advantages include – Prevents the destruction of normal cells during the treatment Avoids conditions like Osteoradionecrosis (bone death) and prevents loss of taste Affordable and cost-effective as the approximate cost of treatment ranges from 1 to 4 lakhs per cycle. When should you undergo immunotherapy? Immunotherapy does not work on all types of cancer and if your cancer has been stopped by surgery, radiation, or chemotherapy, then you may not require it. This therapy is not recommended for all types of cancer and you may have to discuss it first with your oncologist before undergoing any trials. How do you know whether immunotherapy is working or not and how many cycles does a patient require? It usually takes 3-4 months for our body to respond to immunotherapy. This response is assessed using CT/PETCT scans. A patient generally undergoes 3-4 cycles of immunotherapy before showing any response. In case there is a response to the treatment, then the treatment is continued till the patient is benefitting and the drug is having an effect on the tumour.

Indian Space Research Organisation, conferred the prestigious Award of Recognition, to the Emergency Medicine Department of Apollo Hospitals Bangalore; in recognition of its long contribution in developing the HEALTH QUEST, patient safety protocols for emergency departments. Shri S. Somnath, Chairman, ISRO and Secretary, Department of Space, Government of India; presented the award to Dr. Venkatesh A N, Head of Emergency Medicine, Apollo Hospitals, Bangalore and Immediate Past President of Society for Emergency Medicine India, Dr Manish Mattoo, CEO of Apollo Hospitals, Karnataka Region and the Emergency Team of the Apollo Hospitals, Bangalore; at the ISRO Headquarters, Bangalore. HEALTH QUEST (Health Quality Upgradation Enabled through Space Technology) is a collaborative project of the Indian Space Research Organisation (ISRO); Association of Healthcare Providers India (AHPI) and the Society for Emergency Medicine India (SEMI). These zero error emergency medicine protocols, will serve as the Standard Operating Procedures for emergency departments of hospitals, across India. Apollo Hospitals, Bangalore; has been accredited to provide expert inputs as well as implement the final patient safety standards successfully. It is also been commended for best performing hospital in all Phases of study. “ISRO space scientists and emergency medicine specialists; had several rounds of brainstorming since 2017, to explore adopting ISRO’s zero error principles into emergency medicine. Together we were able to integrate the best practices from both space technology and healthcare domains to make emergency department care safer and better for our patients” says Dr. Venkatesh, Head of Emergency Medicine, Apollo Hospitals, Bangalore and Immediate Past President of Society for Emergency Medicine India and the Emergency Team of the Apollo Hospitals, Bangalore. These Heath QUEST recommendations were adopted by collaborating hospitals across the country including Apollo Hospitals, Bangalore, and have benefitted immensely with immediate improvement in overall patient care. The next version of the recommendations will be made available to all hospitals in India, on completion of the current implementation in select hospitals. About Apollo Hospitals It was in 1983, that Dr Prathap C Reddy made a pioneering endeavour by launching India’s first corporate hospital – Apollo Hospitals in Chennai. Now, as Asia’s foremost trusted integrated healthcare group, its presence includes over 12,000 beds across 72 Hospitals and 4500 pharmacies, over 120 Primary Care clinics and 650 Diagnostic centres, 700 plus Teleclinics, over 15 medical education centres and a Research Foundation with a focus on global Clinical Trials. The most recent investment was the commissioning of South East Asia’s very first Proton Therapy Centre in Chennai. Apollo Hospitals has emerged as Asia’s foremost integrated healthcare services provider and has a robust presence across the healthcare ecosystem, including Hospitals, Pharmacies, Primary Care & Diagnostic Clinics and several retail health models. The Group also has Telemedicine facilities across several countries, Health Insurance Services, Global Projects Consultancy, Medical Colleges, Medvarsity for E-Learning, Colleges of Nursing and Hospital Management and a Research Foundation. In addition, ‘ASK Apollo’ – an online consultation portal and Apollo Home Health provide the care continuum. For over four decades, the Apollo Hospitals Group has continuously excelled and maintained leadership in medical innovation, world-class clinical services and cutting-edge technology. Its hospitals are consistently ranked amongst the best hospitals in the country for advanced medical services. For more details log onto: www.apollohospitals.com  Media contact: Shashidhar Aradhya – 99866 37621 | shashidhar_a@apollohospitals.com Ankita Dhar – 7348811303 | Ankita.dhar@adfactorspr.com

In the third assessment cycle, rating of 3.54 on 4 point scale was received for an extended period of seven years  A group of eight NAAC Peer team members visited all the four GITAM campuses for four days to assess the teaching, learning, research, infrastructure, student support system, governance, and leadership and Institutional best practices  GITAM (Deemed to be University), a  premier higher education institution with campuses in Visakhapatnam, Hyderabad and Bengaluru has been accredited with a highly coveted  A++ grade by the National Assessment and Accreditation Council (NAAC), which was set up by the University Grants Commission (UGC) as an autonomous and independent entity. Following peer team visits in the month of February 2023 and third party blind evaluation during the last six months, the institution secured a CGPA of 3.54 out of 4 in the third cycle of accreditation for an extended duration of seven years (the validity of accreditation is usually for a period of five years). The NAAC A++ accreditation makes GITAM (Deemed to be University) as one of the Top 3% of Higher Education Institutions  in India  and one of the most sought-after HEIs in Southern India. As part of its accreditation process, NAAC assesses higher education institutions on a set of seven identified criteria: curriculum aspects; teaching-learning & evaluation; research, innovations & extension; infrastructure & learning resources; student support & progression; governance, leadership & management; and institutional values & best practices. The apex education accreditation body has also revised its grading framework, where 74% of the evaluation is carried out by a third party from remote locations. Moreover, three-fourths of the overall evaluation matrix is now quantitative. According to the NAAC website, 4201 institutions have been accredited by NAAC across the country, of which only 3% have been awarded A++ grade. Thanking and congratulating staff, students, and other stakeholders on this meritorious feat, Prof. Dayananda Siddavattam, Vice Chancellor, Prof. Jayasankar E Variyar, Pro Vice Chancellor (Academics) and Prof. Raja Prabu R, Director (IQAC), GITAM (Deemed to be University), said, “As a NAAC A++ accredited university, GITAM has raised the bar even higher and has come one step closer to fulfilling its mission of providing a futuristic, world-class, and comprehensive education to all, as well as, contributing to the community. The A++ grade also retained the Category – I status for us, opening access to many opportunities and privileges for GITAM, such as more academic & administative autonomy, admitting foreign students up to 20%,  starting offshore campuses etc.,”. Previously, GITAM was awarded A grade in the 1st Cycle (2011), A+ grade in the 2nd Cycle (2017) and now A++ in the third Cycle (2023). ***** About GITAM (Gandhi Institute of Technology And Management) GITAM was founded in 1980 by an inspired group of eminent intellectuals and industrialists of Andhra Pradesh led by Dr M. V. V. S. Murthi, former Member of Parliament and popular philanthropist. Located in Visakhapatnam, Andhra Pradesh, it also has campuses in Hyderabad and Bengaluru. Collectively, the four  campuses have 12 Schools offering 112  UG and PG Programmes ,  under their wing, in addition to Ph.D. Programme. Over the years, GITAM has taken part in many social activities and has also produced many renowned personalities. For more information, visit: https://www.gitam.edu/

 KPMG in India and MindEscapes®, today announced an alliance to offer an all-inclusive holistic, innovation excellence proposition to enterprises and individuals. MindEscapes® is an immersive platform for an exclusive community of thinkers, innovators and creatore and has built an ideation think space retreat situated in Nilgiris, aimed to engage CXOs of various enterprises with policy makers and thought leaders. The retreat offers a broad ranging solution for hosting and engaging groups of CXOs and senior/junior executives of enterprises to collaborate and think innovatively. This joint innovation excellence proposition will see KPMG in India being an innovation facilitator and knowledge partner, who along with MindEscapes® will look at providing customised solutioning, strategic innovation advisory, innovation operationalisation, short-term and long-term certified courses, business excellence strategic work outs, all of which will be based on a mutually decided curriculum to its members. All of this will be co-created by KPMG in India and MindEscapes®, and tailormade to the unique needs of entrepreneurs/clients/enterprises and individuals. Commenting on the alliance, Rahul Turki, Partner, Business Excellence at KPMG in India said “KPMG in India’s experience in offering solutions in strategy, innovation, and business excellence combined with MindEscapes®’s immersive and supportive environment to drive collaboration, co-creation and growth makes the joint proposition a powerful synergy for enterprises to consider. As a firm, our aim is to position KPMG in India as a creative partner and formidable leader, when it comes to leading growth dialogues in enterprises and among policymakers. “We are happy to be partnering with KPMG in India to bring our vision of helping entrepreneurs, enterprises individuals and teams tap into their full creative potential,” said Dipali Sikand, Founder of MindEscapes®. “By providing the necessary space and tools, we aim to empower them to create truly impactful products and services for their businesses.” added Sikand. Other highlights of the alliance: The MindEscapes®. retreat at Nilgiris which is the first of many under various stages of development, offers an opportunity for entrepreneurs, enterprises individuals and teams individuals to step away from the distractions of daily life and focus on developing new ideas and strategies KPMG in India’s professionals will work closely with members to help them identify and capitalise on new opportunities, and to develop and implement innovative solutions that drive growth and success MindEscapes® will provide access to a wide range of knowledge assets and resources, reinforced with warm and professional hospitality services under the guardianship of some of the most creative experts. Entrepreneurs, enterprises, individuals and teams will get to explore, experience, collaborate and ultimately give birth to eureka moments that can transform the future of people and our planet.  About KPMG in India KPMG entities in India are professional services firm(s). These Indian member firms are affiliated with KPMG International Limited. KPMG was established in India in August 1993. Our professionals leverage the global network of firms, and are conversant with local laws, regulations, markets and competition. KPMG has offices across India in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Vadodara and Vijayawada. KPMG entities in India offer services to national and international clients in India across sectors. We strive to provide rapid, performance-based, industry-focused and technology-enabled services, which reflect a shared knowledge of global and local industries and our experience of the Indian business environment. About KPMG in India Business Excellence – Innovation The KPMG in India Business Excellence – Innovation is a part of KPMG’s global team of Business Excellence and a leader in driving innovation for businesses. The team works with companies of all sizes and across all industries to help them create Innovative products and services, and to improve their operations and processes. About MindEscapes® MindEscapes® is a revolutionary platform that offers immersive and supportive environments for ideation, innovation, collaboration, and growth. Our Ideation as a Service provides access to unparalleled knowledge assets, resources, and hospitality services, all focused on driving creativity and collaboration. Website :  MindEscapes.in

     IHCL’s stylishly spirited brand Vivanta debuts in Mangalore with the opening of Vivanta Mangalore in Karnataka. The elegantly designed urban sanctuary is located amidst the swaying coconut palms on the confluence of the rivers Netravathi and Gurupura. Commenting on the occasion, Mr. Sarabjeet Singh, Senior Vice President – Tamil Nadu and OHL Hotels, said, “Mangalore, with its historical sites and commercial hubs, has emerged as an important economic center and boasts of tremendous tourism potential. The hotel, launched after extensive renovation will capture the growing demand from both corporate and leisure travel and lend itself to the social scape of the city.” Strategically located within a short driving distance from Mangalore International Airport, Vivanta Mangalore offers 98 well-appointed rooms. Guests can indulge in an array of delicacies at Mynt, the trendy all-day diner offering a breezy al-fresco with a multifarious menu of international favourites and vivid Mangalorean flavours; or revisit region’s fabled coastal legacy with a playful twist at High Tide, the iconic bar. With over 562 sq. mt. of curated space, the hotel is ideal to host corporate meetings and social celebrations. The fitness centre and outdoor pool are perfect for relaxing after an invigorating day. Mr. Peter Nirmal, General Manager, Vivanta Mangalore said, “Vivanta Mangalore is a landmark with its new contemporary design and sophisticated décor. We look forward to welcoming guests and give them a flavour of the Vivanta brand.” Mangalore is an Arabian Sea port and a major commercial center in the Indian state of Karnataka. Renowned for its historic significance, the city is also known as the ‘Rome of The East’.

Delivering the benefits of flash at better economics than disk, Pure makes the all-flash data center a reality  Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced FlashBlade//E™, a scale-out unstructured data repository built to handle exponential data growth with industry-leading energy efficiency. At an acquisition cost competitive with disk and much lower operational costs, the introduction of FlashBlade//E means that customers no longer need to settle for disk. News Highlights:  FlashBlade//E provides a better way to manage unstructured data growth efficiently, reliably, and sustainably with a best-in-class user experience and economics that enable customers to eliminate the last remnants of disk in their data center. Economical at scale: FlashBlade//E is offered at under $0.20 per GB including three years of service. The platform starts at 4PB and scales from there with reliable performance. Industry-leading energy efficiency: FlashBlade//E consumes up to 5x less power than the disk-based systems it will replace. The larger the system the greater the efficiency, helping organizations achieve their increasingly critical sustainability goals. Simplicity, reliability, and a non-disruptive future: FlashBlade//E is built to flex and grow on demand with 10-20x more reliability than hard disk based systems and evolving without disruption or forklift upgrades. With cloud-like simplicity, flexibility and predictable performance, FlashBlade//E remains simple to manage at any scale. FlashBlade//E will be generally available by the end of April 2023. In addition to traditional purchase, customers will have the option to deploy FlashBlade//E through the new Efficiency service tier of Pure Storage Evergreen//One Storage as-a-Service (STaaS) subscription, providing pay-as-you-go economics and a cloud experience with the control of on-premises deployment. Industry Significance:  For global organizations, unstructured data capacity is expected to grow by 10x before 2030. For large-capacity, price-sensitive workloads that use current disk-based storage solutions, this growth is unsustainable. Disk-based systems are a burden on many enterprises’ IT teams and budgets as they are challenging to manage, require massive amounts of power, take up large amounts of space and their components fail too often, causing disruption and risking valuable data. Ultimately, this diminishes the ability to derive business value from data. While modern file and object storage solutions are capable of addressing many of these challenges, they haven’t been a viable option for large unstructured data repositories that are price-sensitive – until now. Executive Insight:  “With FlashBlade//E, we’re realizing our founder’s original vision of the all-flash data center. For workloads where flash was once price-prohibitive, we are thrilled to provide customers the major benefits Pure delivers at a TCO lower than disk.” – Amy Fowler, VP & General Manager, FlashBlade, Pure Storage “As our customers’ unstructured data growth continues to accelerate, there is demand for more sustainable and scalable storage solutions for everyday workloads. We are excited to be able to meet this need with FlashBlade//E, providing the simplicity and power savings Pure is known for at an acquisition cost lower than disk-based solutions.” – Brian Bartell, Practice Manager for Primary Storage, WWT “While the benefits of flash for high-powered workloads have been largely acknowledged, disk’s price point has limited broader perception of its full potential use. Nevertheless, the need for a modern platform to accommodate the rise in unstructured data at scale is evident. FlashBlade//E’s promise of a more cost-effective, energy-efficient and easier-to-manage approach to everyday workloads makes a compelling case for leaving disk behind. ” – Scott Sinclair, Practice Director, Enterprise Strategy Group Learn More: FlashBlade//E Product Page Blog Post: Introducing FlashBlade//E FlashBlade//E Data Sheet About Pure Storage Pure Storage (NYSE: PSTG) uncomplicates data storage, forever. Pure delivers a cloud experience that empowers every organization to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it. Pure’s commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more. Pure believes it can make a significant impact in reducing data center emissions worldwide through its environmental sustainability efforts, including designing products and solutions that enable customers to reduce their carbon and energy footprint. And with the highest Net Promoter Score in the industry, Pure’s ever-expanding list of customers are among the happiest in the world. For more information, visit www.purestorage.com. Analyst Recognition: Leader in the 2022 Gartner Magic Quadrant for Primary Storage Leader in the 2022 Gartner Magic Quadrant for Distributed File Systems & Object Storage Connect with Pure Blog LinkedIn Twitter Facebook Pure Storage, the Pure Storage P Logo, Evergreen//One, and FlashBlade//E are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Pure Storage Inc. Trademark List can be found at www.purestorage.com/legal/productenduserinfo.html.