Inaugurated by Popular Film Actress Ms. Nikhila Vimal  Wonderla Holidays Ltd., the largest amusement park chain in India, has launched two exciting water rides, Korneto and Twister, at its Kochi Park. The inauguration of the rides took place on April 10th by Popular Malayalam film actress Ms. Nikhila Vimal in the presence of Mr. Arun K Chittilappilly, the Managing Director of Wonderla Holidays, and park head Mr. Ravikumar MA. With the launch of Korneto and Twister, Wonderla Holidays has once again proven its commitment to providing world-class entertainment experiences for visitors of all ages. Addressing the gathering, Arun K. Chittilappilly, Managing Director, Wonderla Holidays Ltd said, “We’re excited to launch two new water attractions ‘Korneto and Twister’ at our Kochi Park. These exciting new rides have been designed to provide our visitors with an unforgettable experience, full of fun and excitement. Our aim is to keep pushing the boundaries of entertainment and create an environment where everyone can enjoy themselves to the fullest. We look forward to welcoming visitors to our park and seeing the smiles on their faces as they try out our new rides.” He also added that “with a total 55 which is a combination of High thrill, Water, Land and kids’ rides, Wonderla is all set to celebrate the spirit of Summerla fiesta till  31st May with a host of programs that include Live shows, sumptuous food fest, DJ, fun games and much more thrills. We welcome everyone to enjoy the excitement of summer at Wonderla with family and friends”. Speaking at the occasion, Malayalam Film actress Nikhila Vimal said, “I take great pride in unveiling Korneto and Twister. This park has been the most popular name in every family & friends circle and is responsible for creating memories for everyone since more than 2 decades now. As someone who loves seeking out new adventures, these new rides are the perfect complement to an already amazing experience at Wonderla. I have no doubt that visitors will be blown away by the excitement and fun these rides provide,” The detail of the rides are as follows: KORNETO Korneto is an incredible new water ride at Wonderla’s Kochi Park, taking visitors on a thrilling journey down a towering slide. As riders descend down the slide from 8.5m high, they are surrounded by a refreshing rush of cool water, adding to the excitement. The ride takes you through a 27m dark tunnel that adds an element of mystery and anticipation to the experience. Emerging from the tunnel, riders find themselves swirling around a massive funnel, spinning, and splashing around before finally landing on a soft sofa. Korneto is a must-try ride for all thrill-seekers visiting Wonderla’s Kochi Park, promising to create memories that will last a lifetime. TWISTER Twister! This thrilling body slide promises to leave visitors breathless with its exciting drops and twists. Standing at a height of 9 meters, riders will zoom down the slide and feel the rush of cool water splashing around them, adding to the excitement of the journey. With its combination of thrills and refreshing splashes, Twister is the perfect way to beat the heat and enjoy a fun-filled day at Wonderla’s Kochi Park. Wonderla encourages visitors to book their entry tickets in advance through the online portal https://www.wonderla.com/ or customers can buy the tickets directly from the park counters on their day of visit. For more details reach out to 0484-3514001, 75938 53107. About Wonderla Holidays Ltd: Wonderla Holidays Limited is India’s largest and most popular amusement park operator. The company currently owns and operates three amusement parks in Kochi, Bengaluru, Hyderabad, and a resort at Bengaluru named ‘Wonderla Resort’. Many of its rides are custom made and imported from reputed international suppliers, making them unique in India. Wonderla parks have been visited by over 3.5 crores visitors since 2000 making them the most visited amusement parks in India. Wonderla is among the top ranked amusement parks in India and Asia. For further information on Wonderla, visit www.wonderla.com.

 Azim Premji University today launched Early Learner Assessment (ELA) – an open access handbook for developmental assessment of children between 3-5 years. Developed by early childhood education experts, the handbook will help professionals engaged in research of young children and parents to gather information about a child’s development across a broad spectrum, including physical-motor, cognitive, language and communication, socio-emotional, creative thinking, and aesthetic expression. The ELA tool, which is evidence-based, comprehensive, culturally sensitive and set in the Indian context, has been developed based on extensive data analysis and field tested widely. The tool has the capacity to cover all major domains of a child’s development. It will help assess a child within an hour spread across two days irrespective of whether she is attending an early childhood programme such as anganwadi, balwadi, nursery school, kindergarten or any other centre that provides preschool education. “Assessing a child’s developmental and learning outcomes will allow us to understand her current level of competencies and the quality of the preschool programme. This will help in designing and modifying the preschool environment to help children achieve their developmental potential,” said Kinnari Pandya, Associate Professor, Azim Premji University. Azim Premji Foundation, which has been working towards improving the public education system in India, supports the public preschool programme, the Integrated Child Development Services Scheme, in providing quality preschool education. It is essential to capture the children’s current level of development to design a curriculum that will help them achieve their potential. The ECE tool was developed to understand the learning levels of children in a rural context and track the changes in the quality of preschool education. You can download the handbook here: https://azimpremjiuniversity.edu.in/ece-resources-and-publications About Azim Premji University Azim Premji University, Bengaluru, was established under the Azim Premji University Act 2010 of the Government of Karnataka. Azim Premji Foundation, the sponsoring body, set up the University as a fully philanthropic and not-for-profit entity, with a clear social purpose of contributing to the realization of a just, equitable, humane and sustainable society.

Students from Grade 1 to 10 will be taught the horticulture curriculum  Orchids The International School (OIS) recently unveiled a large scale Horticulture facility at its Thoraipakkam branch. The unveiling was done in the presence of special guests, Mr. Mahendran Deputy Commissioner of Police Adyar District, Chennai City Police. He did a campus tour and  interacted with  the students and said “Students at Orchids get ample opportunities to observe, explore and revise the concepts, which brings holistic development of the child and helps to build a confident personality.” The horticulture curriculum is titled as ‘Little Green Fingers’. It will be taught for students from Grade 1 to 10 and will include both theory and practical classes. While speaking about the initiative, Ms.Sakina Qasin Zaidi, Vice President of Academics at Orchids The International School said “We aim to nurture a sense of sustenance and conservation among the students. The horticulture curriculum is a step in that direction. Apart from learning the science behind the growth of plants , children will also learn to harvest these plants and sell them in the market through our budding Farmer’s market. This gives them dual benefit of learning horticulture along with financial literacy curriculum. We are getting overwhelming response from children as well as parents for our horticulture initiative. ” Adding further details about the program Dr. Jemi Sudhakar, Orchids The International School, Thoraipakkam said “Adhering to the NEP 2020 norms, Orchids The International School is the first  school in chennai to implement horticulture as part of its curriculum. The polyhouse at the Thoraipakkam branch covers a land area of 500-1000 sq.ft. The students of each grade will have one class per week to learn about different aspects of horticulture. Students will be taught to monitor and maintain the horticulture setup. The course has been divided into 10% theortical and 90% practical learning.” The school chain has collaborated with special science teachers and technical gardeners for the implementation of the curriculum. Students will also get to experience vegetation such as climbers, creepers, shrubs herbs, medicine plants, taproots, and fibrous roots plants. Through the curriculum, they will also get the opportunity to learn about modern farming methods, the preparation of manure, usage of weedicides and insecticides as pest control. Recently, Orchids The International School’s Thoraipakkam branch successfully conducted a Budding Farmer Activity. This had combined learning from the Financial Literacy and Horticulture curriculum.  Budding Farmers Market is an event where the students sold their own cultivated crops to parents in a market-style setting. This helped them gain practical knowledge about marketing as well as built in a sense of responsibility. One of the key features of the horticulture curriculum is to develop entrepreneurial skills among the students.

It’s that time of the year to wish your friends and family Puthāaṇdu vāazhthugal! Usher in new beginnings with the start of a New Year this Tamil New Year’s day as you celebrate this auspicious occasion with colourful kolams and the customary meal dotted with traditional delicacies from Mango Pachadi and Ulundu Vadai to Meen Monga Curry and the much-loved Asoka Halwa. At Southern Spice, the country’s most iconic South Indian specialty restaurant at Taj Coromandel, the team of chefs led by Executive Chef Sujan Mukherjee, presents a special festive culinary feast on Tamil New Year’s day, offering guests the quintessential South Indian experience. The vegetarian Virundhu includes Manga pachadi (The raw mangoes, jaggery, red chillies, asafetida, mustard seeds, ghee); Tulasi Rasam (A Flavorful extract from Tomatoes, Fresh basil leaves broth and spices); Ulundu Vadai (Spiced, crisp fritters made from Urad dal batter); Kara Podi Kozhukattai (Rice flour, tempered with spices and steamed); Murungai Keerai Adai (Moong Dal, Drumstick Leaves, spices & herbs); Urulai Pattani Kara Masala (Potato & Green peas tossed with Shallots and tempered); Arai Keerai Kadayal (Amaranth leaves, moong dal, mustard, curry leaves – tempered); and Manathakkali Vathal Kuzhambu (Black nightshade berries, tamarind, tomato curry). Non-vegetarians can delight in Kozhi Melagu Chaaru (Black pepper corn infused chicken soup); Eral Porichathu (Crispy fried bay prawn tail); Kozhi Uppu Kari (Slow roasted chicken with chili and homemade clarified butter & spices); Vaigai Kari Sukka (Succulent lamb shoulder meat, cooked gently with spices, a popular dish from Madurai); Meen Monga Curry (King fish cooked in a green mango and coconut curry);  and Attu Erachi Kuzhambu (Succulent lamb shoulder meat, cooked gently with spices, a popular dish from Tamilnadu). Round off the meal with desserts like Javvarisi Semiya Payasam (Sago, Vermicelli & milk confection); Asoka Halwa (Moong dal, whole wheat confection); and Coffee Ice Cream (Homemade ice cream flavored with Coffee). For the most-memorable culinary experience this Tamil New Year’s Day, head to Southern Spice! Southern Spice, Taj Coromandel   |  April 14  |  Lunch – 12:30 – 3:00pm  |   INR 2450 plus taxes for Vegetarian Thali ; INR  2850 plus taxes for Non-vegetarian Thali   |  Please call +91 44 6600 2827 or +91 78248 62310 for more details and table reservations

Ø  Plastic recycling refers to the process of recovering waste or scrap plastic and reprocessing the materials into functional and useful products. This activity is known as the plastic recycling process. The goal of recycling plastic is to reduce high rates of plastic pollution while putting less pressure on virgin materials to produce brand new plastic products. This approach helps to conserve resources and diverts plastics from landfills or unintended destinations such as oceans. Ø  Plastics are durable, lightweight and inexpensive materials. They can readily be molded into various products which find uses in a plethora of applications. Every year, more than 420 million tons of plastics are manufactured across the globe. Consequently, the reuse, recovery and the recycling of plastics are extremely important. Ø What Plastics Are Recyclable? There are six common types of plastics. Following are some typical products you will find for each of plastic: PS (Polystyrene)– Example: foam hot drink cups, plastic cutlery, containers, and yogurt. PP (Polypropylene) – Example: lunch boxes, take-out food containers, ice cream containers. LDPE (Low-density polyethylene)– Example: garbage bins and bags. PVC (Plasticised Polyvinyl chloride or polyvinyl chloride)—Example: cordial, juice or squeeze bottles. HDPE (High-density polyethylene)– Example: shampoo containers or milk bottles. PET (Polyethylene terephthalate)– Example: fruit juice and soft drink bottles. Ø The Plastic Recycling Process: www.gmrecycler.com The simplest of plastic recycling processes involves collecting, sorting, shredding, washing, melting, and pelletizing. The actual particular processes vary based on plastic resin or type of plastic product. Most plastic recycling facilities use the following two-step process: Step One: Sorting plastics automatically or with a manual sort to make sure all the contaminants are removed from the plastic waste stream. Step Two: Melting down plastics directly into a new shape or shredding into flakes then melting down before being finally processed into granulates.

The EB-5 seminars are scheduled to take place in five cities in India including Mumbai, Delhi, Hyderabad, Chennai and Bangalore  With an aim to bring families in India the opportunity to invest in a global future and enable business, education, career and residential opportunities in the United States, U.S. Immigration Fund (USIF) is set to host a roadshow across 5 major cities in India. Starting April 13th, USIF will host EB-5 consultations in Mumbai, Delhi, Hyderabad, Chennai and Bangalore. Through this series of exclusive seminars across the nation, USIF intends to educate investors and families on the details of the EB-5 program and the process of obtaining a U.S. Green Card through high quality real estate investments throughout the U.S. These meetings will allow investors the opportunity to meet one-on-one with the USIF Team as well as an established immigration attorney from Donoso & Partners LLC with years of experience in EB-5 to go over their specific case. Speaking about the initiative, Nicholas A. Mastroianni, III, President of U.S. Immigration Fund (USIF), said, “These meetings will enlighten future investors on the benefits and nuances of the EB-5 visa program. With the help of our team and immigration attorneys, we hope to help Indian investors and their families plan for a future in their U.S. studying or working and obtaining a clear understanding as to why the EB-5 visa program stands out among the alternative visa options.” The U.S. Congress created the EB-5 Program in 1990 to enable high net worth Foreign Investors to obtain a U.S. Visa by investing in a U.S. business that will benefit the economy and create more jobs. Over the last few years, India has become the second largest EB-5 investor market in the world. The EB-5 program is a residency by investment program that provides a direct path to U.S. permanent residency for foreign investors who invest a minimum of $800,000 in a qualifying project and create at least 10 jobs in the U.S. Indian investors have been taking advantage of this program for years, with a steady increase in EB-5 applications in the past 12 months. Not only does the EB-5 program open doors for residency within the U.S. for the investor, his or her spouse, and unmarried children under 21, it also provides a potential return on their investment capital. The additional benefits to the program such as concurrent filing as well as U.S. Immigration Fund’s brand new investor financing program make it the perfect time for Indian applicants to invest in an available EB-5 project. USIF is currently offering two distinctive projects for EB-5 investment, Pier Village Phase V and TSX Broadway, both with exceptional developers with strong track records of success. The executive team and immigration attorney partners for USIF will be on the ground to meet the Indian investors throughout April 2023. The schedule is as below: April 13-16 – Mumbai April 17-18 – Delhi April 19-20 – Hyderabad April 23 – Chennai April 24-25 – Bangalore To schedule a meeting with USIF or to learn more, please visit: https://visaeb-5.com/about-eb-5/eb-5-consultation/.

DKMS-BMST supports underprivileged patients in their fight against blood cancer  Thenmozhi, Harini’s mother, faced a life-altering experience just a few months after her daughter’s birth. Harini was diagnosed with Familial Hemophagocytic Lymph Histiocytosis (HLH), a disorder impacting the body’s immune system. This debilitating disease could harm her physical and mental growth if left untreated. A stem cell transplant was the only curative treatment option for her condition. Since the disorder is extremely rare, the cost of treatment was exorbitant. It was very difficult for her parents to arrange the necessary funds for the treatment. Harini’s father, who worked in a factory, often had to miss work due to his daughter’s treatment. This had a severe impact on the family’s financial situation. In an effort to pay for her lifesaving treatment, he sold their only asset, a house in their village. However, the funds raised were insufficient, and they were left with no means of support. “I knew she was suffering, but I was helpless,” her father said. The family desperately needed financial support to bear the remaining treatment cost. Just as they lost hope, her treating physician connected them with DKMS-BMST, and their Patient Funding Programme covered part of the treatment costs. Harini’s mother was a match and donated her stem cells to give her daughter a second chance at life. The transplant was successful, and the family looks positively into the future. Like Harini, there are thousands of young patients in need of financial assistance, and DKMS, through its DKMS-BMST Patient Funding Programme, is trying to reduce the financial burden of these patients. Every year, over 1 lakh new patients are diagnosed with various blood cancers and life-threatening blood disorders in India. The most effective treatment for such diseases is a blood stem cell transplant that helps patients live a normal life afterward. Unfortunately, getting stem cell transplants done is tough for low-income families of the society. Guidance related to treatment, financial support, and planning is the most critical factor affecting India’s access to transplantation. DKMS BMST Foundation India, a non-profit organization, aims to save the lives of financially underprivileged patients by covering a part of the treatment costs, thus, helping them access lifesaving stem cell transplants.  Patrick Paul, CEO, DKMS-BMST informs, “As we commemorate World Health Day 2023, with the theme – ‘Health for All,’ we reiterate our commitment to help India on its mission towards providing access to healthcare by supporting blood cancers and blood disorder patients through our various programmes. The DKMS-BMST’s patient funding programme aims to improve the situation of patients who cannot access stem cell transplants due to financial constraints. The programme covers a part of the treatment costs for those patients meeting the eligibility criteria. Over the years, we have supported many patients through our Patient Funding and Thalassemia programmes. The programme has given many youngsters from various parts of the country a new lease on life. Further, we also collaborate with our partner agencies to help patients receive assistance in searching for other funding sources to cover the treatment and related costs.” Under the DKMS-BMST Thalassemia programme, DKMS-BMST cooperates with local NGOs and transplantation clinics that organize events where pediatric Thalassemia patients and their siblings provide buccal swab samples for free HLA typing. In cases where there is no matching sibling for a sick child, we also help them in an unrelated donor search, adds Patrick. Success Stories Harleen Harleen was diagnosed with Beta Thalassemia at a very early age. She was on continuous blood transfusions from the age of 1.5 yrs. Initially, she received blood every 15 days, and later she started requiring 3 units of blood transfusion every month. In 2021, CMC Ludhiana Hospital conducted a free HLA typing camp in association with DKMS-BMST at their center, where Harleen and her elder brother Indrajeet gave their cheek swab sample for testing. Later Harleen found a perfect match with her brother. However, the family could not afford the transplant’s cost due to their financial condition. The family applied for various government schemes and crowdfunding platforms. Even then, there was a substantial shortfall which was also unaffordable to Harleen’s parents due to their dire financial condition. In March 2022, the case was referred to the DKMS-BMST Patient Funding Programme. Upon evaluation of the document and approval from the Medical Advisory Committee, Harleen received confirmation of Patient Funding support in April-2022. Harleen successfully underwent her transplant in August-2022 and has received a second chance at life. Mohith Mohith was diagnosed with Aplastic Anemia, a severe blood disorder, when he was just 3 years old. His blood count was very low, and he was put on blood and platelet transfusions to maintain his blood levels. The doctors suggested that Mohith undergo a stem cell transplant for complete recovery, and fortunately, his 6-month-old baby brother Sudharshan’s HLA matched with Mohith. However, the cost of the transplant was exorbitant for the family. Mohith’s family came from a very underprivileged economical background and survived on daily wages. They tried borrowing money and taking loans but were lent only until they could finance his transfusions and were completely out of funds for his transplant. It was hard for them to survive every day, and Mohith’s illness was drowning them in debt and making their lives difficult. During treatment at ICH Hospital, Chennai, the treating doctors referred Mohith’s parents to take the support of DKMS-BMST. Mohith’s case was evaluated, and the Patient Funding Programme provided part of the treatment cost required for the transplant. Mohith received the stem cells of his younger brother and underwent a successful stem cell transplant in February 2022 and has completely recovered. ******* About DKMS BMST Foundation India: A non-profit organization dedicated to the fight against blood cancer and other blood disorders such as thalassemia and aplastic anemia. We aim to improve the situation of patients suffering from blood cancer and other blood disorders in India and worldwide by raising awareness about blood stem cell transplantation and registering potential blood stem cell donors. By doing this, DKMS-BMST

Authored by Dr. Nitty Mathew, Senior Specialist – ENT, Aster CMI Hospital What is adenoiditis? Adenoiditis is a type of condition wherein the adenoids (tissue behind the nose and above the throat) gets inflamed. It is  common among children and leads to problems like snoring, mouth breathing, recurrent ear infections, decreased hearing,  difficulty in breathing, cracked lips, runny nose and bad breath. Adenoiditis occurs when there is inflammation of the adenoid tissue resulting from infection, allergies or irritation from stomach acid as a component of laryngopharyngeal reflux(LPR) What causes adenoiditis? Adenoiditis is usually caused by an infection of adenoids. Adenoids become apparent by 2 years of age and regress in size after 8 years. If these  remain swollen for a prolonged time, then they can become problematic. Who is at risk of developing adenoiditis? Because adenoids usually shrink by adulthood, children are most susceptible to its infection. They can be more prone to developing adenoiditis if the child is Bottle fed Breast fed in lying down position Have an infection near the nose or throat Suffering from an allergy What are the symptoms of adenoiditis? How is adenoiditis diagnosed? The symptoms of adenoiditis include: Stuffy and blocked nose Snoring Sleep apnea Cracked lips, dry mouth Glue ear Ear pain and infections Swollen neck glands To diagnose adenoiditis, your doctor will conduct a check-up of your child’s nose, ears, mouth and throat. In case the symptoms are worse, your doctor may also suggest he/she undergo an X-ray to see degree of enlargement of adenoids and obstruction of nasal airway. What are the side effects of adenoiditis? Complications of untreated adenoiditis include – Runny nose Recurrent ear infections, decreased hearing Dry mouth, Dental caries Speaking with a nasal tone Adenoid facies Adenoid facies is defined as the open -mouthed appearance in children, associated with a narrow nose, shortened upper lip, narrow palate, high palatal vault and dental crowding What is the treatment for adenoiditis? Usually by 8years of age adenoids regress, but keeping good hygiene can prevent repeated infections. Mild symptoms warrants only supportive treatment, but if your doctor suspects any bacterial infection then the child will have to be treated with antibiotics and then kept on nasal sprays to decrease the size of adenoids.  In case the medications are not bringing intended relief of symptoms, then a surgery called adenoidectomy to remove the enlarged adenoids will have to be done

Tanishq’s legendary tribute to Sachin Tendulkar with a collection like the legend himself BRILLIANT BY DESIGN  A sheer amalgamation of brilliance and rarity, a collection brilliant by design crafted with multitude of sparkling nano-facets. Tanishq, India’s largest jewellery retail brand from the house of Tata has launched a glorious solitaire collection ‘Celeste x Sachin Tendulkar’. The collection crafted with utmost care, precision and perfection pays a tribute to the legend’s remarkable achievements celebrating Master Blaster’s 100 international centuries, during this 50th birthday year. This 100 limited edition solitaire collection is much like the legend it celebrates, representing pinnacle of excellence. Each piece in this collection shines with unmatched brilliance, scintillation, and fire unleashing infinite flashes of colour from these handcrafted diamonds. In the universe of diamonds, Celeste solitaires reign as the undisputed crown jewel of all jewels. The pieces in this uber- premium collection are crafted with revolutionary diamond cutting technology, protected by no less than six patents, the Celeste solitaire is a result of a ground-breaking innovation in the realm of diamond cutting. ‘Tanishq Celeste x Sachin Tendulkar’ includes an array of spectacular designs for both women and men, including rings, earrings and bracelets. Each piece in Tanishq Celeste is handcrafted to perfection and designed to capture the essence of Sachin Tendulkar’s style and personality. This oh-so appealing collection from the house of Tanishq boasts use of the highest clarity grade, characterized by an absence of any inclusions or blemishes even under 10X magnification. These magnificent solitaire pieces are a symbol of excellence, brilliance, rarity, love and a celebration of life’s most precious moments. This exclusive line of Solitaires speaks elegance, timelessness and panache exquisitely crafted in statement forms like no other. Speaking on the launch of this magnificent collection, Mr. Arun Narayan, VP – Category, Marketing & Retail, Tanishq, Titan Company Limited said “The launch of Tanishq Celeste is momentous as we are delighted to present the most exquisitely crafted solitaire diamonds that shine with unmatched brilliance, scintillation & fire. These diamonds in addition to being sourced from the best across the world, graded in over 60 criteria of excellence, feature what has been called the biggest innovation in diamond cutting in over a century. Every Tanishq Celeste diamond imbued with this patented technology features thousands of invisible nano prisms that enhances the light performance and ensures unmatched brilliance, making Tanishq Celeste truly “a cut above”.  And, to enhance the preciousness of Celeste, we are elated to partner with Sachin Tendulkar, an icon of excellence & brilliance and a man of impeccable style & sophistication. As the epitome of excellence and brilliance, we are delighted to present 100 limited edition ‘Sachin x Celeste’ solitaires that fall under 0.006% of Solitaires available worldwide in the D-Flawless 1 Carat category. These are “the most precious of 1 carat diamonds in the world at this time”, to celebrate a decade of Sachin’s century of centuries, that remains the pinnacle of excellence & brilliance in world cricket. Further, like the master blaster himself, Celeste diamonds were born special but needed to be crafted and designed to perfection. To commemorate this journey, every Sachin x Celeste special edition solitaire comes with an exclusive coffee table book, “Sachin, Brilliant by Design!” Speaking on the collaboration, Mr. Sachin Tendulkar said, “It’s been a pleasure partnering with Tanishq to create this exclusive limited-edition collection and bringing it to life. Tanishq has been a revered brand known for its design intricacy, trust factor and great customer connect. The Tanishq Celeste is a carefully curated innovative collection that celebrates the unifying spirit of cricket as well. I hope this partnership opens up newer avenues to celebrate excellence among the consumers.”